Moscow Beauty Week: A Stellar Inauguration Signaling a New Chapter in Global Beauty Trends
Dubai, December 20, 2023: The inaugural Moscow Beauty Week, held from December 9th to 12th, marked a significant milestone in the global beauty landscape. Hosted at the Manege and collaborating venues, the event was a resounding success, drawing an audience of over 170,000 and featuring more than 450 participating brands, including a strong lineup of 12 international entities.
This event showcased the ascending trajectory of Russian beauty brands, with 359 local manufacturers and 90 international brand distributors. The participation of numerous brands under the Made in Moscow initiative highlighted Moscow’s commitment to nurturing and promoting local talent in the global arena.
The Moscow Beauty Week was more than an exhibition; it served as a vital bridge for international business engagements. Prominent buyers from India, Iran, and Kyrgyzstan explored collaborations, signaling a bright future for Russian brands in global markets. The event’s business program facilitated these crucial interactions, underscoring the international allure of Russian beauty innovations.
Educational forums and business sessions were a highlight, with over 50 thematic discussions led by more than 120 experts, including luminaries like Elena Krygina and Samer Khouzami. The event also became a celebrity hub, with stars such as Larisa Guzeeva and Ekaterina Mtsituridze supporting and engaging with the local beauty industry, adding a touch of glamour and solidarity.